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Cipher Marketing & Infotech

Kaivalya Desai

09825022982

Shekhar Billa

09898184412

info@cipherinfotech.com

Avoid these Doing SEO

In the realm of SEO, black hat is the unethical approach to SEO and should always be avoided at all costs. Webmasters think the black hat SEO will bump their rankings quickly and sit on top of Google. That's not the case. At some point will be caught and bumped right out of the search engines and permanently banned.

Avoid shortcuts and clearly address of any company that promises you grim search engine ranking # 1 at night for a ridiculously low price (the fair TIMO cries!) Any practice that deliberately deceive the search engines should be avoided . The black hat only hurts the long term.

The black hat SEO includes the following unethical practices:

• Filling the keyword - putting too many keywords in your content / website (it has no such sense)
• Hidden text - that is putting white text against a white background
  The mask - one thing visitors see on websites but the content is presented in a different way to search engine spiders.
• Doorway pages - these pages for a way to hide (these "fake" pages do not have any?? No real content and are created to trick spiders and to align for keywords only).
• Filling the cookie - cookies are strings of text saved in the Web browsers on computers (as a result of third-party sites). The catch: Consumers visit that Web site within 60 days (a cookie is saved for 60 days) and make a purchase - as a result, the affiliate receives a commission from the sale fraudulent.
• Redirects - creating a full page of unique content and once you have aligned high, you redirect to another page on your site (ie your shopping cart page)

Aligning # 1 on Google
You can get to the top when it comes to Google rankings. First, you need to figure out how much you know about SEO and investigates the competition in its market. When you do so at the top of Google, the great things happening for you and your company! You start to get busy and you have MORE than enough business / customers.

Check out these white tips of the hat following:

• Spend at least 30 minutes a day working on your SEO - it pays to do this everyday worthwhile investment for your site / company!
• You do not have to know everything about SEO - there is much conflicting information out there. Investigate the various sites, resources, etc.. and choose what works best for your site / company!
• Outsource SEO work to a professional if you feel like you do not know enough about SEO - however, it helps to know the basics of SEO. A good SEO expert will always guide you in the right direction and investigate the companies / agencies reputable and make sure you hire an SEO pro!

For Free Consulting For Your Website Need Please Contact Us

write to us on

kaivalya@cipherinfotech.com

info@cipherinfotech.com

09825022982

UNDERSTANDING GOOGLE

WHAT ARE GOOGLE'S BOTS?

Google constantly seek out new pages and / or updated to add to your index and there is a charge of this program that is called Googlebot, the famous robots or spiders (spiders). So how Googlebots are calling the search bots whose sole mission in life is to collect web documents in order to build a database that is used by the search engine of its master.

The Googlebots employ a process based on algorithms that determine which sites to crawl, the frequency and number of pages to fetch from each site. These lists are comprehensive websites to identify links to other pages.

WHAT IS INDEXING?

Indexing is the processing of the pages scanned and is what creates the index that uses Google to give results when you search.

In fact, the robots do not keep our pages but the analysis and make an index of all the words they see and their location. In addition, process information in the TITLE tag and the ALT attribute content of the images, nor do they do with all that he has a page, for example, do not process the content of most Flash files or dynamic pages .

JUST READ HTML DOCUMENTS?

No, also extract index information or other files: PDF, PS (Adobe PostScript), leaves of Lotus (wk1, wk2, wk3, wk4, WK5, WKI, wks, wku, lwp) and Excel (xls), documents MW text, DOC, WRI, RTF, ANS, TXT, PowerPoint presentations (ppt) files, Microsoft Works (wks, wps, wdb) and swf.

This is done to give more results, in fact, can do a search indicating that we display only certain types of files, for example:
filetype: doc "search text"

In most cases, even when we do not have the software necessary to interpret, we show the option of seeing them as HTML or plain text.

Conversely, we can eliminate certain types of search results using a filter, for example:
-filetype: pdf "search text"

HOW OFTEN DO WE VISIT?

They say "regularly" but give no details, speak of many factors that can influence but, the truth is that often you access a site depends almost exclusively on PageRank you have. The higher, more will be visited regularly (wealth generates wealth). Then, they can do every day or take weeks.

Google PageRank and is proud of us know that is the heart of his whole system:

"The heart of our software is PageRank ™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to Improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools.

For Free Consulting For Your Website Need Please Contact Us

write to us on

kaivalya@cipherinfotech.com

info@cipherinfotech.com

09825022982

SeO tips

Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.

According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.

In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.

For Free Consulting For Your Website Need Please Contact Us

write to us on

kaivalya@cipherinfotech.com

info@cipherinfotech.com

09825022982

CIpher Marketing

Cipher the denotes the origin, the beginning the zero! Yes, we identify ourselves, but on the right side of the customer we add value like nothing else…

We are cipher marketing and we are in the business of web based business products

ABOUT US

As the upcoming web management company, cipher marketing delivers web solution that delivers. Our websites are interactive, aesthetically pleasing, secure, affordable, and off course productive

Services

Customized website/ fit to need website

More than the customer we give more attention to his customers. Studying the market place where the target audience is placed we chart out the specifics of the web design and tools while keeping the general guidelines of good looks, easy navigation latest web standards and compatibility with the today’s advanced search engines.

Ours goal is to convert your goal of maximum visitors to your site and get than impressed with presentation and products/ services

Be it the smart and savvy corporate websites or the online selling e-commerce sites at cipher marketing we cater to success

Our delivery schedule follows this pattern

Understanding your business need

Analyzing the various options and planning with the most suitable

Content creation

Design architecture graphic and aesthetics

Coordinating the assembled and shaping the look and feel

Checking the website under all the parameters and multiple environment

Uploading your site

Website promotion and management for effective running and results`

Restructuring/ redesigning web sites

If you already have an experience with a site that does not work, you are welcome to visit cipher marketing before you lose hope with the internet marketing options.

Our design goes beyond the usual good looking, flashy musical sites. We restructure your sites to align with your original goal of getting business from internet. Without compromising on the brand continuity, we remove superfluous features and add value adding tools and technique for your website to be a revenue earring tool.

E-commerce

Cipher marketing offers integrated customized ecommerce solutions that help our customers great effective market shares in the online market place.

Small enterprise or large corporate, our cutting edge dynamic solutions help everyone improve, internet sales customer inquiry generation, transaction speed, client satisfaction and an continuous effort at better e-marketing initiatives.

We ensure developing connection /gateway to easy and secure payments to our customer’s accounts via online shopping cart systems and dynamic catalogues.

Search engine optimization

Search Engine Optimization, the acronym for SEO, as a service, can be a little difficult to describe. While we all know that the main goal of optimization is to improve site rank position on the search engine and increase targeted traffic and business. In today's business world, the most successful businesses need to create effective and economical marketing and promotions for both their online and offline business.

Why Search Engine Optimization India

• Most of search engines command over 100 million searches everyday, day after day. Search engine optimization helps you get this piece of the pie, which you might be losing otherwise to your competition
• Search engine optimization offers a much better return on investment ROI compared to banner campaigns and other internet marketing techniques.
• Search engine optimization helps you increase targeted traffic... people who are already looking for the product or service, which you are offer.
• Search engine optimization is a long term and permanent answer to your traffic generation. Once a website has been optimized through search engines it can stay at the top for long periods of time
• Search engine optimization results in huge savings on ad-spent using traditional channels of marketing

CONTACT US

Cipher Marketing & Infotech

Kaivalya Desai

09825022982

Shekhar Billa

09898184412

info@cipherinfotech.com